The Euro is a fresh take on the car show, celebrating European vehicles and the lifestyle that comes with them. From Alfa Romeo, BMW, Porsche, and MG to elite marques like Ferrari, Lamborghini, Maserati, Aston Martin, Jaguar, and Range Rover, the show spans classics to modern icons.
This isn’t just about cars. Lifestyle-focused vendors, food trucks, interactive engagement areas, a sound-off, and best-of awards round out the experience.
In partnership with the Kalamazoo Italian American Club, guests can enjoy a dedicated lounge featuring bocce ball, specialty drinks, tastings, and even a pizza dough toss.
All European makes are welcome, with exclusive showcase areas reserved for high-end vehicles.
Come for the cars. Stay for the culture.
* Please note museum memberships provide for free spectator admission, but not free participant or vendor admission.